2010年6月21日星期一
The Pros & Cons of Mobile Marketing
Nowaday, people are living with busier life than even, mobile device could be the closest belonging that people getting with. Also, it is not wired that people carry two to three mobile at a time. Therefore, most of the businesses committed to develop and apply mobile marketing for their companies.
The Pros
- Easy to span out the message or information via SMS & MMS directly to target audience
- Could identify and target the audiences in geographical area
- Apple is successfully apply mobile application into people life, therefore, apps could be the most convenience way that user access the company product details.
- Google AdSense has already build with Android's application. Marketer and advertiser will be much more easier to deliver the advertisement to massive user with Google AdSense.
- Because of mobile internet is become more popular and cheaper, mobile version website will be the another option that for mobile user getting the company information.
The Cons
- Technology might growing faster than marketer approcha the new strategy.
- People might used to adapt and ignore the advertisement
- Applications and programs are time consuming to develop
- The cost of application development might be high
Overall, mobile marketing is the trend of innovate way to build up company and product image. That's why most of the big technology company invert huge amount on mobile advertising.
The Pros
- Easy to span out the message or information via SMS & MMS directly to target audience
- Could identify and target the audiences in geographical area
- Apple is successfully apply mobile application into people life, therefore, apps could be the most convenience way that user access the company product details.
- Google AdSense has already build with Android's application. Marketer and advertiser will be much more easier to deliver the advertisement to massive user with Google AdSense.
- Because of mobile internet is become more popular and cheaper, mobile version website will be the another option that for mobile user getting the company information.
The Cons
- Technology might growing faster than marketer approcha the new strategy.
- People might used to adapt and ignore the advertisement
- Applications and programs are time consuming to develop
- The cost of application development might be high
Overall, mobile marketing is the trend of innovate way to build up company and product image. That's why most of the big technology company invert huge amount on mobile advertising.
My Definition of Mobile Marketing
Mobile marketing is define with mobile device. There are various way to working on mobile marketing concept. In tradition, mobile marketing only limited on SMS and pre bulid-in game. As technology goes on, mobile internet popular and mobile phone enhance its functionality rapidly. There are no commonly accepted definition exists. For instance, HSPA, 3G, GPRS and WIFI are strong backbone for mobile marketing development. Mobile users have the chance to received the updated information, and marketer also can easy to control the limited budget work in efficient way to target massive mobile user.
New generation of mobile market is interference by Apple, iPhone has created a wave for original mobile market. People are widly use iPhone with internet and access information via apps. On the other hand, Google committed to developing Android system and in order to introduce Nexus One into mobile market. Android and iOS will be the only two biggest operating system developer in the future according the existing data. Because of Android is a open source OS and it allows developers to write managed code in the Java language. Therefore, Android will be the the favrioite OS for small and medium mobile phone manufactures. The number of iOS user has already behind Android's in China. As you can see, the low cost develop environment is the future tend.
New generation of mobile market is interference by Apple, iPhone has created a wave for original mobile market. People are widly use iPhone with internet and access information via apps. On the other hand, Google committed to developing Android system and in order to introduce Nexus One into mobile market. Android and iOS will be the only two biggest operating system developer in the future according the existing data. Because of Android is a open source OS and it allows developers to write managed code in the Java language. Therefore, Android will be the the favrioite OS for small and medium mobile phone manufactures. The number of iOS user has already behind Android's in China. As you can see, the low cost develop environment is the future tend.
訂閱：
文章 (Atom)