Nowaday, people are living with busier life than even, mobile device could be the closest belonging that people getting with. Also, it is not wired that people carry two to three mobile at a time. Therefore, most of the businesses committed to develop and apply mobile marketing for their companies.
The Pros
- Easy to span out the message or information via SMS & MMS directly to target audience
- Could identify and target the audiences in geographical area
- Apple is successfully apply mobile application into people life, therefore, apps could be the most convenience way that user access the company product details.
- Google AdSense has already build with Android's application. Marketer and advertiser will be much more easier to deliver the advertisement to massive user with Google AdSense.
- Because of mobile internet is become more popular and cheaper, mobile version website will be the another option that for mobile user getting the company information.
The Cons
- Technology might growing faster than marketer approcha the new strategy.
- People might used to adapt and ignore the advertisement
- Applications and programs are time consuming to develop
- The cost of application development might be high
Overall, mobile marketing is the trend of innovate way to build up company and product image. That's why most of the big technology company invert huge amount on mobile advertising.
