Citibank explores mobile marketing

Hong Kong - Citibank is tapping into mobile marketing with the launch of a series of banner ads via Gravitas' mobile advertising network to push sales for its loan services.

The ads are displayed on iPhone AM730, one of the leading free Chinese newspapers in Hong Kong, and Bus x Map Share, an application with public transport information.

Ricky Chu, business director of Gravitas, said mobile advertising allows instant interactivity to drive audience engagement, data acquisition and impulse buying while reaching audiences on-the-go.

"Mobile is performing much higher than traditional online branding across those metrics.

"The leading marketers aren't simply looking at it as an advertising or promotional channel but as a key element of consumer engagement and their overall marketing strategies."

Chu added that banking and finance, cosmetics and fashion brands are the early-adopters on mobile advertising, and they should keep exploring the various ad formats on mobile platforms such as branded mobile applications.

Last month, Citibank launched its mobile application ‘Citi Mobile' in Hong Kong, offering users banking services and products on their phones.

Maggie Yung, country marketing director of Citi Hong Kong, said almost one in two people in Hong Kong owns a smartphone and the bank understands their need to be serviced in a more mobile way.

Source: Mobile Friday

CitiBank Launches App For Mobile Banking

Source From CitiBank http://www.citibank.com.hk/global_docs/mobile_app/english/

Citibank strikes mobile ads with AMAZE to drive sales

HONG KONG
Citibank strikes mobile ads with AMAZE to drive sales


Citibank has dipped its toes into the mobile marketing arena, launching banner ads on "iPhone AM730 and Bus x Map Share" with Gravitas' mobile advertising network – AMAZE, to drive sales for its card debt consolidation loan.

"The leading marketers aren't simply looking at it as an advertising or promotional channel but as a key element of consumer engagement and their overall marketing strategies. Mobile provides the opportunity to create brand awareness, brand favorability and increased purchase intention. Mobile is performing much higher than traditional online branding across those metrics", said the project manager of Gravitas.

AM730 is one of the leading free Chinese newspapers in Hong Kong. To target trendy quality readers, it has worked with Gravitas to extend the advertising network to iPhone platform since January 2010.

Bus x Map Share is one of the hottest application with over 945,544 total visits every month in Hong Kong, works with Gravitas to launch mobile advertising service enabling advertisers to target on-the-go quality audiences.

Source from: Mobile Friday E-mail Newsletter

Mobile Banking Pros & Cons

Base on the Citi Bank case, they are successfully introduce the mobile application for its own customer. However, there are some points of pros and cons, which will be worth to analysis.

Pros
Latest update
– information and news become more flash and instance. Marketing campaign is much more easier to delivery to customers.
Banking Everywhere
– Mobile banking made the user can assess and manage their account in most of the time.
Pay Virtually
– Virtual money become more popular and made all the transaction simple.
Reduce Manpower
– If more of the people manage their account by mobile or online. Branches manpower, operation cost and size could be reduce respecitivly.

Cons
Security
– It is the biggest issue of all online business activity can not be totally resolve even we are using 128-bit encryption.
Internal Technical Problem
– Time consuming to recover, if any problem that case server down or service provider system been broken down.
External Technical Support
– Customer technical support investment needed and training also necessary for staff.
Capability
- Because of mobile phone system has not been standardized. Therefore, different version development needed.

Linked to:

http://mobilemarketingspd4290.blogspot.com/

Citi Bank Mobile Application Feature

Apart from the banking, Citi Bank also can easily raise the marketing campaign and introduce new service by using mobile application. For the most essentials eating and shopping, they can list out the closest Citi Bank credit card selected discount shops and restaurants near by the user. This made the campaign successfully motivate the people spending with the shop and using their credit card. On the other hand, loan is most bank willing to keep on selling to its customer. They offer a interest rate calculator in the mobile application, which make customer easily get the quote without any telephone waiting harassment. >From above you can see, mobile marketing help Citi Bank expand their business service and promotion transmitment. It also create a lot of convenience for people.

Linked to:

http://mobilemarketingspd4290.blogspot.com/

Citi Bank Mobile Banking For the iPhone

Citi Bank is the first commercial bank introduce Mobile Banking for the iphone in Hong Kong. They raise the campaign of freedom banking at everywhere. From that we can see, they are seeking for a new and convenience way to put banking into a new market. Especially, most of the business men are traveling all around the world in most of the time. Therefore, Citi Bank will take the advantage to attract and targeting this huge and powerful market in this case.

In previous time, most of the people can not be bother and hate work on the banking things. Because of the carrying real money in public is surly insecure and processes are complicated. Afterward, Online Banking introduce make the procedure easier and fast. However, customer need to find and stay at a computer to handle all the jobs. Here, Mobile Banking exist, which will put banking service into another revolution.

Linked to:

http://mobilemarketingspd4290.blogspot.com/

Mobile phones and banks, banking transactions future trends

Linked To:

http://mobilemarketingspd4290.blogspot.com/