Apart from the banking, Citi Bank also can easily raise the marketing campaign and introduce new service by using mobile application. For the most essentials eating and shopping, they can list out the closest Citi Bank credit card selected discount shops and restaurants near by the user. This made the campaign successfully motivate the people spending with the shop and using their credit card. On the other hand, loan is most bank willing to keep on selling to its customer. They offer a interest rate calculator in the mobile application, which make customer easily get the quote without any telephone waiting harassment. >From above you can see, mobile marketing help Citi Bank expand their business service and promotion transmitment. It also create a lot of convenience for people.
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