Mobile Banking Pros & Cons

Base on the Citi Bank case, they are successfully introduce the mobile application for its own customer. However, there are some points of pros and cons, which will be worth to analysis.

Pros
Latest update
– information and news become more flash and instance. Marketing campaign is much more easier to delivery to customers.
Banking Everywhere
– Mobile banking made the user can assess and manage their account in most of the time.
Pay Virtually
– Virtual money become more popular and made all the transaction simple.
Reduce Manpower
– If more of the people manage their account by mobile or online. Branches manpower, operation cost and size could be reduce respecitivly.

Cons
Security
– It is the biggest issue of all online business activity can not be totally resolve even we are using 128-bit encryption.
Internal Technical Problem
– Time consuming to recover, if any problem that case server down or service provider system been broken down.
External Technical Support
– Customer technical support investment needed and training also necessary for staff.
Capability
- Because of mobile phone system has not been standardized. Therefore, different version development needed.

Linked to:

http://mobilemarketingspd4290.blogspot.com/