My name is Chris Chan, student ID# 09070909S

My name is Chris Chan, student ID# 09070909S.This blog is for individual assignment of SPD 4290 Mobile Marketing. You are welcome to share your comment on my topics. Thanks XD **

2010年7月2日星期五

Citi Bank Mobile Banking For the iPhone

Citi Bank is the first commercial bank introduce Mobile Banking for the iphone in Hong Kong. They raise the campaign of freedom banking at everywhere. From that we can see, they are seeking for a new and convenience way to put banking into a new market. Especially, most of the business men are traveling all around the world in most of the time. Therefore, Citi Bank will take the advantage to attract and targeting this huge and powerful market in this case.

In previous time, most of the people can not be bother and hate work on the banking things. Because of the carrying real money in public is surly insecure and processes are complicated. Afterward, Online Banking introduce make the procedure easier and fast. However, customer need to find and stay at a computer to handle all the jobs. Here, Mobile Banking exist, which will put banking service into another revolution.

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