Citibank explores mobile marketing

Hong Kong - Citibank is tapping into mobile marketing with the launch of a series of banner ads via Gravitas' mobile advertising network to push sales for its loan services.

The ads are displayed on iPhone AM730, one of the leading free Chinese newspapers in Hong Kong, and Bus x Map Share, an application with public transport information.

Ricky Chu, business director of Gravitas, said mobile advertising allows instant interactivity to drive audience engagement, data acquisition and impulse buying while reaching audiences on-the-go.

"Mobile is performing much higher than traditional online branding across those metrics.

"The leading marketers aren't simply looking at it as an advertising or promotional channel but as a key element of consumer engagement and their overall marketing strategies."

Chu added that banking and finance, cosmetics and fashion brands are the early-adopters on mobile advertising, and they should keep exploring the various ad formats on mobile platforms such as branded mobile applications.

Last month, Citibank launched its mobile application ‘Citi Mobile' in Hong Kong, offering users banking services and products on their phones.

Maggie Yung, country marketing director of Citi Hong Kong, said almost one in two people in Hong Kong owns a smartphone and the bank understands their need to be serviced in a more mobile way.

Source: Mobile Friday

CitiBank Launches App For Mobile Banking

Source From CitiBank http://www.citibank.com.hk/global_docs/mobile_app/english/

Citibank strikes mobile ads with AMAZE to drive sales

HONG KONG
Citibank strikes mobile ads with AMAZE to drive sales


Citibank has dipped its toes into the mobile marketing arena, launching banner ads on "iPhone AM730 and Bus x Map Share" with Gravitas' mobile advertising network – AMAZE, to drive sales for its card debt consolidation loan.

"The leading marketers aren't simply looking at it as an advertising or promotional channel but as a key element of consumer engagement and their overall marketing strategies. Mobile provides the opportunity to create brand awareness, brand favorability and increased purchase intention. Mobile is performing much higher than traditional online branding across those metrics", said the project manager of Gravitas.

AM730 is one of the leading free Chinese newspapers in Hong Kong. To target trendy quality readers, it has worked with Gravitas to extend the advertising network to iPhone platform since January 2010.

Bus x Map Share is one of the hottest application with over 945,544 total visits every month in Hong Kong, works with Gravitas to launch mobile advertising service enabling advertisers to target on-the-go quality audiences.

Source from: Mobile Friday E-mail Newsletter

Mobile Banking Pros & Cons

Base on the Citi Bank case, they are successfully introduce the mobile application for its own customer. However, there are some points of pros and cons, which will be worth to analysis.

Pros
Latest update
– information and news become more flash and instance. Marketing campaign is much more easier to delivery to customers.
Banking Everywhere
– Mobile banking made the user can assess and manage their account in most of the time.
Pay Virtually
– Virtual money become more popular and made all the transaction simple.
Reduce Manpower
– If more of the people manage their account by mobile or online. Branches manpower, operation cost and size could be reduce respecitivly.

Cons
Security
– It is the biggest issue of all online business activity can not be totally resolve even we are using 128-bit encryption.
Internal Technical Problem
– Time consuming to recover, if any problem that case server down or service provider system been broken down.
External Technical Support
– Customer technical support investment needed and training also necessary for staff.
Capability
- Because of mobile phone system has not been standardized. Therefore, different version development needed.

Linked to:

http://mobilemarketingspd4290.blogspot.com/

Citi Bank Mobile Application Feature

Apart from the banking, Citi Bank also can easily raise the marketing campaign and introduce new service by using mobile application. For the most essentials eating and shopping, they can list out the closest Citi Bank credit card selected discount shops and restaurants near by the user. This made the campaign successfully motivate the people spending with the shop and using their credit card. On the other hand, loan is most bank willing to keep on selling to its customer. They offer a interest rate calculator in the mobile application, which make customer easily get the quote without any telephone waiting harassment. >From above you can see, mobile marketing help Citi Bank expand their business service and promotion transmitment. It also create a lot of convenience for people.

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http://mobilemarketingspd4290.blogspot.com/

Citi Bank Mobile Banking For the iPhone

Citi Bank is the first commercial bank introduce Mobile Banking for the iphone in Hong Kong. They raise the campaign of freedom banking at everywhere. From that we can see, they are seeking for a new and convenience way to put banking into a new market. Especially, most of the business men are traveling all around the world in most of the time. Therefore, Citi Bank will take the advantage to attract and targeting this huge and powerful market in this case.

In previous time, most of the people can not be bother and hate work on the banking things. Because of the carrying real money in public is surly insecure and processes are complicated. Afterward, Online Banking introduce make the procedure easier and fast. However, customer need to find and stay at a computer to handle all the jobs. Here, Mobile Banking exist, which will put banking service into another revolution.

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Mobile phones and banks, banking transactions future trends

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Threats to Mobile banking (Appin Knowledge)

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Citibank Mobile Banking

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Mobile Banking

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Citibank Mobile Banking Ad

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Citibank Launches HK's First Multi-Platform Mobile Application to Offer Comprehensive Customer Experiences

HONG KONG, June 10 /PRNewswire-Asia/ -- Citibank defines a brand new mobile lifestyle with the launch of the first multi-platform mobile application "Citi Mobile" in Hong Kong. Thanks to the innovative mobile application, most smartphone users in Hong Kong can now access Citibank's banking services and products, as well as credit card offers, anytime and anywhere with just a few clicks on their phones.

Citi Hong Kong, Country Marketing Director, Maggie Yung said, "In this vibrant city, almost one in two people owns a smartphone. We understand that our customers need to enjoy our services in a more mobile way. Therefore, building on the success of bringing Hong Kong's first device- and network-independent across-the-board Mobile Financial Services in 2008, we continue to invest in enhancing customer experience by launching this multi-platform and comprehensive Mobile Application that enables our customers to enjoy our services and offers on the road in a more convenient way."

Citibank GCG, Director of Cards Business, Neil Gardner said, "Our user-friendly Mobile Application with GPS function allows Citibank Credit Cardholders to search for nearby exclusive offers which they can then enjoy at the most convenient time and place. With our strong commitment to creating unique customer experience, we will continue to enhance our service in order to let customers have access to timely and relevant offers for instant enjoyment."

Key features of the Mobile Application bringing convenience to smartphone users include:

-- Hot Picks: View the best three to five Citibank Credit Card offers -- Promotions: Spot nearby privileges through GPS, or search the offers by category and location -- Card Benefits: Rewards Calculator lets users know how many rewards points or rebates they can earn by spending with selected Citibank Credit Card -- Other Products: Selected privileges of other banking products and services

"This brand new comprehensive Mobile Application once again proves our innovation capability in product and service development. Through our continuous innovation, more services will be available on this new channel in the coming quarter," Ms. Yung added.

The Mobile Application is compatible with most common mobile operating systems and available on four different platforms, namely iPhone App Store, Android Market, Market Place and Ovi Store. Starting this month, smartphone users, no matter whether they are Citibank customers or not, can download the application for free to enjoy life to the fullest.

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at http://www.citigroup.com or http://www.citi.com .

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SOURCE Citibank

http://hk.news.yahoo.com/article/100610/10/ijlg.html

Citibank Launches Mobile Banking with Citi Mobile

Citibank customers can now utilize on-the-go banking with Citi Mobile.

Citi Mobile allows customers to check account balances, send money, issue drafts, pay bills, make credit card payments, register for services like e-Statements, request for a cheque book, stop payments, and more.

To start using Citi Mobile, you need a Citibank Banking/Credit Card account, an active Internet PIN, a mobile number that is registered with the bank, and a Java-enabled mobile phone with a GPRS connection.

Citi Mobile can be quickly downloaded onto a mobile phone.

Customers can SMS MBANK followed by the last 4 digits of their Debit/Credit Card number to 52484. An SMS response will be delivered to the customer's mobile phone indicating the URL for Citi Mobile. This URL can be used to download Citi Mobile onto the mobile phone.

Security wise, Citibank says that that on Citi Mobile all customer interaction is https secured and encrypted using 128-bit SSL; further, no customer data is stored on the mobile phone.

The Citi Mobile mobile banking solution is compatible with popular mobile devices across most GSM operators.

Source From:

http://mobilemarketingspd4290.blogspot.com/

http://www.techtree.com/India/News/Citibank_Launches_Mobile_Banking_with_Citi_Mobile/551-99994-613.html

CitiBank Launches App For Mobile Banking

Mobile payments have been around for sometime but this segment is primarily being driven by standalone payment technology players like paymate, mchek, ngpay and others. There has been very little if at all any activity from the banks side.

So this news is very welcome given that the mobile banking regulations were recently announced by RBI. Citibank today announced the launch of Citi Mobile a downloadable mobile application that provides on-the-go banking. Through Citi Mobile, customers can check account balances, send money, issue drafts, pay bills, make credit card payments, register for services like e-Statements, request for a cheque book, stop payments and much more.

Source From:

http://mobilemarketingspd4290.blogspot.com/
http://www.watblog.com/2009/03/13/citibank-launches-app-for-mobile-banking/

Citibank Mobile Promotion Offer & Rewards

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http://www.citibank.com.hk/global_docs/mobile_app/english/index.html

Mobile phones and banks, banking transactions future trends

Mobile phones and banks, banking transactions future trends
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The function of Citibank Mobile Marketing

How Citibank use mobile marketing to promote their campaign

The Pros & Cons of Mobile Marketing

Nowaday, people are living with busier life than even, mobile device could be the closest belonging that people getting with. Also, it is not wired that people carry two to three mobile at a time. Therefore, most of the businesses committed to develop and apply mobile marketing for their companies.

The Pros
- Easy to span out the message or information via SMS & MMS directly to target audience
- Could identify and target the audiences in geographical area
- Apple is successfully apply mobile application into people life, therefore, apps could be the most convenience way that user access the company product details.
- Google AdSense has already build with Android's application. Marketer and advertiser will be much more easier to deliver the advertisement to massive user with Google AdSense.
- Because of mobile internet is become more popular and cheaper, mobile version website will be the another option that for mobile user getting the company information.

The Cons
- Technology might growing faster than marketer approcha the new strategy.
- People might used to adapt and ignore the advertisement
- Applications and programs are time consuming to develop
- The cost of application development might be high
Overall, mobile marketing is the trend of innovate way to build up company and product image. That's why most of the big technology company invert huge amount on mobile advertising.

My Definition of Mobile Marketing

Mobile marketing is define with mobile device. There are various way to working on mobile marketing concept. In tradition, mobile marketing only limited on SMS and pre bulid-in game. As technology goes on, mobile internet popular and mobile phone enhance its functionality rapidly. There are no commonly accepted definition exists. For instance, HSPA, 3G, GPRS and WIFI are strong backbone for mobile marketing development. Mobile users have the chance to received the updated information, and marketer also can easy to control the limited budget work in efficient way to target massive mobile user.

New generation of mobile market is interference by Apple, iPhone has created a wave for original mobile market. People are widly use iPhone with internet and access information via apps. On the other hand, Google committed to developing Android system and in order to introduce Nexus One into mobile market. Android and iOS will be the only two biggest operating system developer in the future according the existing data. Because of Android is a open source OS and it allows developers to write managed code in the Java language. Therefore, Android will be the the favrioite OS for small and medium mobile phone manufactures. The number of iOS user has already behind Android's in China. As you can see, the low cost develop environment is the future tend.